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Eric Thain

Eric Thain

Managing Director & Head of Digital, China

Eric Thain is currently the Managing Director Shanghai & Head of Digital China for LEWIS. Eric is a widely known marketing professional in Asia and a senior marketer with 17+ years of agency and in-house experience in developing Integrated Marketing Strategies and leading Digital Transformation projects across APAC (including a decade of in-market experience in China). Eric is a hybrid experienced business leader with profound mixed discipline experience across the marketing & digital ecosystem, primarily with focus on omnichannal digital marketing, analytics, artificial intelligence, social marketing, path to purchase modelling & e-commerce operation solutions.

In line with today’s changing marketing landscape, Eric is an Innovator, Change Agent & early expert in Digital Transformation & Innovation in the connected age, including reshaping operation & business models, new supportive technology & talent strategy. He is a recognized brand thought leader and is frequently invited as guest speaker at top marketing conferences across Asia. Eric also sits on the Board of Advisors in various Marketing Associations, advising issues that affect the marketing industry.

Prior to LEWIS, Eric headed up an AI marketing company for North Asia and held senior positions in Red Bull & Weber Shandwick across the region. He is a recipient of numerous personal & team awards in marketing, including APAC Brand Communicator of The Year. Eric is also President of the Artificial Intelligence Society of Hong Kong, pushing the role & integration of AI in the modern brand space.

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