Hal Josephson is the Founder of MediaSense, an international business development firm specializing in trans-border economic development, strategic marketing and special project management. Clients have included: Apple, Motorola, AT&T, InfoTech Canada, Reed-Midem, ATEED, Tech NZ, NZTE, Australia Multimedia Enterprise, InteRetail, China Access, Movio, InternetWire, WestLink, Combridges, CHQ, Tynax and Hong Kong Cyberport.
In addition to his work in the private sector, Hal has worked with the Chinese, Australian New Zealand and Canadian governments to help these organizations develop and implement strategies and programs to increase both export and overall business potential. This has included over a dozen inbound program visit weeks to Australia from around the PacRim and over 30 inbound program visit weeks to Mainland China for Western executives looking at doing business in-country and not outsourcing from China.
Hal has worked on economic development initiatives surrounding thigh profile events including the Sydney and Beijing Games, the America's Cup, Shanghai World Expo and the Rugby World Cup. Hal currently facilitates strategic planning workshops and off-sites for high-tech IP-based "go/grow" global companies looking at fast-track entrance to offshore markets. Hal’s expertise includes strategic marketing, international business development, and trans-border market development around the Pacific Rim incl. China, the USA, New Zealand, Australia and Canada.
Hal has spoken at industry conferences throughout North America, Europe, and Asia including INVISION, MIDEM, MILIA, SXSW, Project (R) Evolution, MacWorld, Digital World, OZ Film Festivals, Anima/FX, Project ’15, The World Congress on Information Technology, High-Tech Innovation, The KANZ Summit and The Digital Entertainment Leadership Forum (DELF). Hal’s articles or columns about technology, business and marketing have appeared in New Scientist, New Media, Metro Magazine, VideoGamer, ViewFinder, & Conferenza as well as newsletters, web sites and blogs.
Hal splits his time between San Francisco, California and Hawke’s Bay, NZ, along with other international locations that business travel requires.