Jacques Bughin is a senior partner at McKinsey and a director of the McKinsey Global Institute,
McKinsey’s business and economics research arm, and one of its three global co-leaders. He is also a
leader in McKinsey’s Media and Entertainment, Corporate Finance, and Strategy Practices and co-leads
the Digital Economy Initiative, a recently launched McKinsey knowledge program.
Since joining the firm in 1992, he has been based in Amsterdam, London, Montreal, New York, and
Toronto, working primarily with media, telecom, online services, health care, fintech, travel and logistics
companies on a variety of issues, including marketing and sales, digital strategy, productivity, business
technology, leadership, and organization.
He has co-authored numerous publications, including McKinsey Global Institute reports on globalization,
Internet of Things, Big Data, and social technologies and numerous articles in the McKinsey Quarterly as
well as academic journals on industrial economics, organization, digitization of firms, and corporate
finance. His research has been published in leading international media.
Jacques is a frequent speaker at conferences and universities worldwide on a range of economic and
technology trends. He is a fellow at the Aspen Institute, ECORE, a think tank on economic policy in
Belgium, and at KUL University. He co-leads the McKinsey Advisory Board on media management at