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Stephen S. Y. WONG

Stephen S. Y. WONG

Chief Executive Officer
Asia Miles Limited

Stephen S.Y. Wong has been Chief Executive Officer of Asia Miles Limited since July 2011. He is responsible for managing Asia’s leading travel and lifestyle rewards programme which has a portfolio of over 10 million members and more than 700 business partners worldwide.

Driving the loyalty marketing strategy of worldwide members, charting the eCommerce and digital technology development, formulating partnership strategy to create business synergy as well as determining database marketing strategy to enhance membership and revenue development - all come under Stephen’s remit.

An ardent advocate of Design Thinking - a collaborative and customer-focused problem-solving methodology - Stephen takes special interest in a stakeholder-centric approach that uses the convergence of innovation, customer insights and technology to drive the company business.

Stephen joined Cathay Pacific Airways in 1998 and has been with the airline group in a various management positions in Hong Kong, USA, Singapore, Japan and Vietnam. Prior to taking up his current role, Stephen was Vice President Sales, Americas.

A Sloan Fellow of the Stanford Graduate School of Business with an MSc in Management and a certificate in Public Management and Social Innovation, Stephen also holds a BA in Marketing from Michigan State University. He serves as an appointed member of the Entrepreneurship Committee Advisory Group (ECAG) of the Hong Kong Cyberport Management Company Ltd., responsible for administrating the vetting and admission of Cyberport Creative Micro Fund and Cyberport Incubation Programme. He is also a founder and lead curator of Design Thinking in Action – Asia.

Like many people, Stephen loves football, but he goes a step further than most: not only does he play himself but he is actually a certified football coach under the Asian Football Confederation and enjoys sharing his knowledge and skills with young athletes.

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