09:00 - 09:30


09:30 - 09:40


09:40 - 09:45

Welcome Remarks

  • Dr George Lam,
    Chairman, Cyberport
09:45 - 09:50

Opening Remarks

  • Dr David Chung, JP,
    Under Secretary for Innovation and Technology, Hong Kong Special Administrative Region
09:50 - 10:00

Group Photo

Winning Digital Strategies for Future Entertainment

10:00 - 10:20

How to Win the Future of Digital Entertainment?


Everything about the entertainment industry is changing, as audiences flock to content that blurs the lines between film, television, music, and gaming, and artists and platforms shift the business model from purchase to subscriptions. In this keynote, we’ll discuss shifts in the industry, and how to succeed in the community-driven future of entertainment.

  • Mr Adam Simon,
    US Head of Innovation, UM; Senior Vice President Strategy, IPG Media Lab
10:20 - 10:40

Channel without Limit: The Changing Landscape of Entertainment Distribution


The world-wide COVID pandemic has hastened the emerging appetite for consuming content via the streaming platforms. Max Howard will discuss this seismic change and what it means for the future of cinema. Can traditional distribution and the streaming platforms co-exist and if so, how?

  • Dr Max Howard,
    Former Animation Producer & Studio Executive, Walt Disney, Warner Bros. Feature Animation & DreamWorks; Visiting Professor, Academy of Film, Hong Kong Baptist University
10:40 - 11:00

Streaming without Limit: Enabling Content Creation and Streamers

  • Mr Michael Heina,
    International Sector Director, Esports & Gaming, YouGov
  • Mr Carlos Alimurung,
    CEO, ONE Esports
  • Ms Michelle Zhao,
    Director, Global Gaming for GCR, Meta
11:00 - 11:20

Experience without Limit: Next-generation of Virtual Production for Films and Videos


Can we finish an MV or even Movie shooting all in one in-door location by using virtual set technology? The pros and cons as well as the future in shooting on virtual sets? We had invited Mr Cesar Caceres (Technical Head of APAC at disguise) to try to find out an answer!

  • Mr Eddy Wong,
    CEO, ICE Production Co., Ltd.
  • Mr Cesar Caceres,
    Technical Head of APAC, disguise
11:20 - 11:30

Speed without Limit: FIA Motorsport Games Digital Cup HK Representative Show Match

11:30 - 12:00

Sporting without Limit: Digitalisation of Spectacular Sports – A Turnkey Solution for Fan Engagement

  • Mr Eric Yeung,
    Founding President, Esports Association Hong Kong
  • Mr Kenneth Lam,
    Executive Committee Member & Immediate Past President, Hong Kong Golf Association
  • Mr Owen Chan,
    Chief Executive, Hong Kong Automobile Association
12:00 - 12:20

Audio without Limit: The Integration of Game and Music

  • Ms Becky Yeung,
    Regional Head of Brand Partnerships, Warner Music Asia
  • Ms Olivia Dawn,
    CEO & Artist, ODM (Olivia Dawn Music)

Winning Digital Strategies for Mainland Market

12:20 - 12:40

Culture without Limit: Redefinition between Esports and City Dynamics


As a part of Esport industry, we are also exploring ways of cooperation, between our gaming, Esports resources and local communities. Our aim is to drive the upgrade of regional digital industry, to connect different regions, different people, different lifestyles.

  • Mr Ben Zhao,
    General Manager, NetEase Esports
12:40 - 13:00

Talent without Limit: Nurturing Digital Creators for the Metaverse


Metaverse is a very hot topic these days. Even Facebook just translated its name into "Meta". Why does this concept matter to non-technical parents? How could parents get involved into the discussion and educate their children on this fast-unfolding trend? What are the ready tools which can be more easily deployed by parents in this metaverse journey?

  • Mr John Huen,
    CEO, Koding Kingdom (HK) Ltd
  • Mr Senlin Feng,
    CEO, Taozicoding
13:00 - 14:00

Lunch Break

Global Scaling of Hong Kong Digital Entertainment

14:00 - 14:20

Gaming without Limit: Building a Metaverse for Gamers

  • Mr Hendrick Sin, MH,
    Co-Founder & Vice Chairman, CMGE Technology Group Limited
14:20 - 14:40

Purpose without Limit: Construction of Open Metaverses Essential for Web 3.0 Development


Metaverses are gaining significant mainstream attention these days, but there are drastic philosophical differences in their constructions. Animoca will share why it’s purpose of facilitating open metaverses is an important one not only for the company but for the healthy development of Web 3.0.

  • Mr Evan Auyang,
    Group President, Animoca Brands
14:40 - 15:10

Talent without Limit: Building a Globally Thriving Entertainment Business Model


With the rapid evolving hype on metaverse, how could the "in real life (IRL)" entertainment business models adapt into this new platform to engage into even more extensive reach? How can NFT, which is currently considered as the "bridge" between IRL and virtual reality play the essential part in this whole process? How can a normal consumer participate and entrepreneurs seize the opportunity of their lifetime? Panelists will share their experiences and business models for an intense discussion with the audience.

Programme Partners

  • Mr Timothy Shen,
    Founder & Investor, Yesports Media Limited
  • Mr Christopher Mong,
    CEO, Mongson Trading Company Limited; CEO, Never Second Company Ltd; Principal & Chief Architect, GoWithYou Technology Limited
  • Mr Hanjin Tan,
    Co-Founder, Naffiti
  • Dr Henrietta Tsui-Leung,
    Founder & CEO, Ora-Ora
15:10 - 15:50

Nordic Hour - Fun without Limit: Spreading the Happiness of Nordic to the Rest of the World through Digital Entertainment

Programme Partner

  • Mrs Binh Johansson,
    Community Director, Nordic Innovation House Hong Kong
  • Mr Matti Räty,
    Senior Director, Engineering, Unity Technologies
  • Mr Peter Lübeck,
    CEO, Game Habitat
  • Ms Suvi Latva,
    Chief Business Advisor, Neogames Finland
15:50 - 16:00

Scaling Hong Kong DE Companies to Nordics: Hong Kong Delegates Ceremony

16:00 - 18:45
Main Stage
16:00 - 16:30

HKFA FIFA eNation HK Representatives Show Match

16:45 - 18:15

LIMITS x UCOLLEX Battle – Cyberport

Tech Track
16:00 - 16:45

Speed without Limit: Fast and Furious Flying Excitement

Programme Partner


Two megatrends - Drones & E-sport are making Drone Racing a global hybrid sport. The Sky is Our Stadium!

  • Mr Andy Chau,
    Chairman, Hong Kong Drone Sports Association
Speaker(s) (Session 1)
  • Mr Bruno Delor,
    Drone Sport Subcommittee Chairman, World Air Sports Federation (Fédération Aéronautique Internationale - FAI)
  • Mr Eric Li-Koo,
    Technical Standards Director, British Drone Racing Association (BDRA)
Speaker(s) (Session 2)
  • Mr James Kang,
    Chairman, Korea Drone Racing Association
  • Dr Michael Kostka,
    CEO, Drone Champions AG (DCL)
16:45 - 17:00

Reality without Limit: Embracing Extended Reality for Performance Art

Programme Partner


How you see the development and challenges for technology with arts? From our perspective, Arts and technology are all exist at the same time in different ages, and they are evolving together over time. Generally, they are developed separately, but at different times there are people always who integrate them and create a new model at that moment. For development, we don’t feel too many challenges. Instead, we are excited. As long as the public is willing to engage with the technology, it motivates us to push the ideas into reality.

  • Mr Dino Fung,
    Partner, XR Experience Ltd
  • Mr Steve Ng,
    SVP, Commercial Group, Product Marketing & Solutions Consulting, HKT
17:00 - 17:15

Production without Limit: How AI Scripting will Change the Entertainment Production


The usual scriptwriting process involves research and interviews to imitate a different reality, which are time-consuming. How can AI system help the scriptwriters? What is the new way of creative writing in the future?

  • Mr Kelvin Choy,
    Business Development Manager, mm2
17:15 - 17:30

Speed without Limit: New levels of Wireless in B5G and 6G


The International Telecommunication Union (ITU) has decided to use terahertz frequencies at 6G systems in 2030. This new frequency spectrum will bring completely new user experience in wireless services. New systems such as metaverse, intelligent transportation network, mega satellite constellations, high-definition augmented reality, and digital intelligent society are needed the support from B5G and 6G technologies to be fully implemented. Audiences who attend this seminar will learn future 6G as well as next-generation communications. Technology market and global ICT leaders strongly believe over a billion millimeter-wave and terahertz products will be produced in the coming years.

  • Dr Steve Wong,
    Associate Professor, Department of Electrical Engineering, City University of Hong Kong; Deputy Director, The State Key Laboratory of Terahertz and Millimeter Waves
17:30 – 17:45

Engagement without Limit: Technology Solutions for the Sports and Entertainment Sector

  • Mr Eduardo Castell,
    Delegate, LaLiga in Hong Kong
17:45 – 18:15

Distribution without Limit: Technologies Empowering and Optimising Game Sales and Distribution Worldwide

  • Mr Jingbo Chen,
    Head, Xsolla Greater China
  • Mr Lilong Su ,
    Founder & CEO, Long Tech Network
18:15 – 18:30

Sporting without Limit: Insights of Cycling Esports


In 2020, the International Olympic Committee announced the inclusion of cycling esports into the Olympic Virtual Series. This year, Singapore held its first Cycling Esports National Championship jointly organised by Singapore cycling federation and SCOGA. Nicholas is here to share with us about this exciting new space and what lies ahead for virtual sports and esports!

  • Mr Nicholas Aaron Khoo,
    Co-Founder, SCOGA
18:30 – 18:45

Audio without Limit: Secret of Game Music Production for Indie and AAA Studios


In the presentation, I will discuss how music in game functions - adaptive technique and what music does to enhance the player’s immersive experience.

  • Mr Collin Chu,
    Game Composer, Spike and Crowd Studios
Venturer Track
16:00 - 16:45

Marketers without Limit - How to Connect Brands with Audiences in Metaverse

Programme Partner


Metaverse is the latest buzzword in the market with brands wondering about the opportunities. Imagination without boundaries makes this a match in heaven for marketers to experiment and connect your audiences in a brand new dimension. You will learn the latest opportunities on immersive experience, virtual KOL and NFT from industry experts, getting you ready to embark the journey.

  • Mr Ben Chien,
    Managing Director, AnyMind
  • Mr Kevin Lee,
    Founder & CEO, Redspots Creative (Hong Kong) Co. Ltd.
  • Mr Roger Li,
    Senior Director of Ad Creative, Yahoo Creative Studios, Yahoo
  • Mr Steve Ip,
    CEO, Conductive Research
16:45 - 17:15

Branding without Limit: Talon – Brand Partnership with PSG on League of Legends


An in depth dive into how PSG and Talon is able to leverage each other’s IP, knowledge and skill sets across two teams - one from traditional sports and esports to build a successful team in the APAC region. Furthermore discussion around the future and how PSG and Talon intend to deepen the relationship into the future.

  • Mr Sean Zhang,
    CEO, Talon Esports
  • Mr Ringo Lung,
    Head of Business Development, Talon
  • Mr Yassine Jaada,
    Chief Gaming Officer, Paris Saint-Germain Esports
17:15 - 17:45

Growth without Limit: A Sharing Session by "Hong Kong Game Enhancement and Promotion Scheme (GEPS)" Awardees

Programme Partner:

  • Mr Gabriel Pang,
    Chairman, Hong Kong Digital Entertainment Association
  • Mr Billy Hui,
    CEO, Trefle & Co. Limited
  • Mr Hank Choi,
    Co-Founder, Minidragon Limited
  • Mr Janus Wong,
    CEO, Genuine Studio Ltd
17:45 - 18:00

Creation without Limit: Digital and NFT Art for the Metaverse


Twenty years ago, Vincent foresaw the coming of the Metaverse, he wrote a prophetic comic book as a testimony, and began to explore and create Metaverse Art. At the same time Metaverse Art has evolved silently from Digital Art to NFT Art, and is shaping up to become the new darling of Art. Vincent will share with you his 20 years experience of exploring Metaverse Art, and his new art project “Avatarisms” (The world's first art team composed of Avatars) that enables him to create without limit in the Metaverse.

  • Mr Vincent Yeung,
    Founder & Artist, Avatarisms
18:00 - 18:15

Gaming without Limit: Blockchain Gaming 101


The session will share how to inject blockchain and metaverse concepts into traditional games to increase their value, revenue and lifecycle.

  • Mr Simon Wong,
    Vice-Chairman, Hong Kong Game Industry Association (GIA); Board Member, Hong Kong Digital Entertainment Association (HKDEA)
18:15 – 18:30

Protection without Limit: Microinsurance for Digital Assets

  • Ms Kelly Lui,
    Head of Operations HK, YAS Microinsurance
18:30 - 18:45

Scaling without Limit: Mainland Opportunities for Hong Kong Mobile Games


In this session, speaker will analyse the latest developments in mainland China's game market, as well as the challenges and opportunities faced by Hong Kong's game industry. Will innovative business models become the norm in the future?

  • Mr Eric Tang,
    Director, Giant Fun
08:30 - 09:00


09:00 - 18:00
Main Stage

APRU Esports MetaGame Conference 2021

Expand all

09:00 - 09:15

Opening Ceremony

  • Mr Sherman Cheng,
    Chief Financial Officer, APRU
  • Mr Peter Yan,
    Chief Executive Officer, Cyberport
09:15 - 09:35

Session Keynote Address

  • Mr Sam Barratt,
    Chief of Youth, Education and Advocacy Unit, Ecosystems Division, the UN Environment Programme
  • Prof Patrick Williams,
    Associate Professor of Sociology, School of Social Sciences, Nanyang Technological University, Singapore
09:35 - 10:35

Panel 1: Esports, Gaming, and Skills of the Future

  • Ir Eric Chan,
    Chief Public Mission Officer, Cyberport
  • Dr Baro Hyun, Director,
    Digital Content Advisory, TMT, KPMG Consulting Japan
  • Mr Nyle Sky Kuaweloa,
    University of Hawaii
  • Mr Tim Shen,
    Founder and Investor, Yesports Media Limited
  • Prof Yupei Zhao,
    College of Media and International Culture, Zhejiang University
10:35 - 11:35

Panel 2: Gamification of Social Well-being

  • Ms Jackie Wong,
    Director, Network and Student Programs, APRU
  • Prof Peichi Chung,
    Associate Professor, Department of Cultural and Religious Studies, The Chinese University of Hong Kong
  • Prof Jim Huntley,
    Professor & Head of Marketing, USC Games, Faculty Advisor, USC Trojan Esports, Executive Producer, USC Games Expo, Co-Founding Partner, Pac-U Gaming, University of Southern California
  • Ms Maike Gericke,
    Co-Founder & CEO at Tiramisu, Scrypt
11:35 - 12:00

Student Paper Competition Presentations

  • Category 1: Business Models for the Esports Industry
  • Category 2: Esports for Social Good
  • Category 3: Health and Wellness in Esports
  • Awards Ceremony
12:00 - 12:30

Show Match and Regional Tournament

12:30 - 13:00


13:00 - 18:00

Esports Corporate Challenge Finals – FIFA & Wild Rift

Talent Track
12:00 - 12:45

Breaking the Limits for Women in Games


Women in Games Asia brings three leaders from Hong Kong, Singapore, and Shanghai together to rally for one cause: to advocate for women who empower the game industry and inspire the future generation to join them to broaden the horizon of gaming. A panel moderated by Dan Sun, Rebecca Chen, Kathy Wen & Kah Hui Teo will share their observations on how women empower the industry with their distinguished strengths; how leaders, game studios, and education sectors can join forces to make our industry more inclusive for all.

Programme Partner

  • Ms Dan Sun,
    Senior People Program Manager, Riot Games
  • Ms Kah Hui Teo,
    Global Localization Manager, Keywords Studios
  • Ms Kathy Wen,
    Director, People & Operations, Riot Games
  • Ms Rebecca Chan,
    General Manager, Visual Concepts China
12:45 - 13:15

Changing the Narrative: The Future of Esports

Programme Partner


In an industry that is constantly growing, further action must be taken in ensuring the industry develops into a sustainable, diverse, and inclusive space. The Women in Esports initiative discusses what part we all have to play now in order to shape the esports space for the future.

  • Dr Maria Stukoff,
    Director, Maker Space, University of Salford
  • Ms Alice Leaman,
    Head of Operations, British Esports Association
  • Mrs Shoubna Naika-Taylor,
    Curriculum Lead & Esports Manager for Coventry Crosshairs, Coventry College
  • Ms Sue Lavasani,
    PPC Specialist, Corsair
13:15 - 13:30

Development without Limit: Insights from the Survey Report on the Development of Esports in Hong Kong


The survey report on the development of Esports in Hong Kong aims to show the public’s and adolescents’ attitudes towards the development and participation of Esports. The report indicates that parents showed significant influences on adolescents’ Esports engagement, and so, how can parents get involved in their children’s Esports world positively?

  • Dr Claudia Wong,
    Post-doctoral Research Fellow, Hong Kong Baptist University
13:30 - 14:00

Ideation without Limit: Sharing Session of Esport Elites Business Case Competition Winners

Programme Partner

  • Mr Leonard Chan,
    Chairman, Hong Kong Innovative Technology Development Association
  • Ms Dorothy Chow,
    Esport Elites' University Group Champion
  • Mr Jacky Lo,
    Esport Elites' University Group 1st Runner Up
  • Ms Candy Lai,
    Esport Elites' High School Group Champion
  • Mr Zac Lee,
    Vice-Chairman of Student Elites
14:00 - 14:30

Talent without Limit: Unleashing Youth’s Potentials

Programme Partner


Youths are the future of our society. How can both education providers and businesses unleash the young generations' potential and allowing their great ideas to contribute to the development of our future, riding on the wave of metaverse and NFT?

  • Ms Maki Chan,
    Founder, “BAND A LIVE!”
  • Humanbomb,
    Professional Street Fighter Player
  • AJ Cheung,
    Amateur Player
  • Keevin Tin,
    Amateur Player
14:30 - 14:45

Change without Limit: Grooming Youth through Esports

Programme Partner


Sharing on how Esports training could carry out positive changes to young people. Youth experienced developmental growth by participating in Esports.

  • Ms Ching Yi Wong,
    Social Work Supervisor, Cyber Youth Support Team, Caritas Infinity Teens
  • Mr Ka Hei Wong,
    Caritas' Youth Representative
14:45 - 15:15

Creativity without Limit: A Teaser Workshop on Roblox Game Development


This workshop will showcase the power of Roblox Studio and how it can bring adults and children alike into the world of game development. We will provide brief introductions of the tools we can utilize in Roblox Studio, as well as how a finished product can interact with players and/or customers on the Roblox platform. Lastly, we will go over a sample project and show how game developers approach designing and implementing a game.

  • Mr Lincoln Sin,
    Game Developer, Koding Kingdom
15:15 - 15:45

Education without Limit: Gamification is the Magic Key of STEM Education

Programme Partner


This talk will explore on the recent interest of artificial intelligence (AI) education using online gaming platform, such as Roblox, and discuss how children can unleash their collaborative problem-solving skills by interacting with others on such virtual learning space.

  • Mr John Huen,
    CEO, Koding Kingdom (HK) Ltd
  • Dr Gary Wong,
    Assistant Professor, Faculty of Education, The University of Hong Kong; Director, Centre for Information Technology in Education
  • Dr Stanley Wong,
    Head, Department of Information Technology, Hong Kong Institute of Vocational Education (Lee Wai Lee)
  • Dr William Lai,
    Assistant Professor, Department of Creative Arts, School of Arts and Social Sciences, Hong Kong Metropolitan University
15:45 - 16:15

How Art Tech Can Facilitate STEM Education?

  • Prof Jack Lau,
    Advisor, Articoin
  • Mrs Gillian Howard,
    Founder & CEO, Digital Art Fair
  • Ms Peggy Cheung,
    Co-Founder, Articoin
  • Mr Stephen Lam,
    Founder & Product Creator, DigitalOasis
  • Ryan Tang,
16:15 - 16:30

Talent without Limit: Uplifting Students' Sense of Achievement through Esports

  • Principal Hoi Kin Au,
    Vice Chairman, iFuture Education Association
16:30 - 17:00

BTEC Qualifications in Esports

Programme Partners

  • Mr Tom Dore,
    Head of Education, British Esports Association
  • Ms Annabel Lawday,
    International Portfolio Manager, Pearson
  • Mr Gary Tibbett,
    Education Manager, British Esports Association
17:00 - 17:30

How to Develop a Successful Esports Program?


Kalam will provide an in-depth case study of his journey in esports over the last three years; this will provide delegates with a first-hand experience of how to set up and run a successful esports education programme, esports academy and multi-purpose esports facility.

  • Mr Kalam Neale,
    Curriculum Lead, Barnsley College; Director of Education, Strategic Esports Group
17:30 - 17:45

Safeguarding Young People and Solutions to the Issues


An understanding of online safety and safeguarding is critical for anyone working with esports and education. We must do all we can to ensure our young people are safe when they are competing online. This session will explore our responsibilities in this area. It will also highlight potential issues and give practical solutions to help address them.

  • Mr Tom Dore,
    Head of Education, British Esports Association
Main Stage
08:30 - 09:00


09:00 - 12:30

Elderly Esports Experience Day by Hong Kong Innovative Technology Development Association (HKITDA) & Rotary Club of Smart Hong Kong (RCSHK)

12:30 - 13:30
Main Stage

FIFA Tournament by Government Information Technology Professionals Association (GITPA) & Electrical and Mechanical Services Department (EMSD) Staff Club

15:00 - 18:00
Main Stage

Harry Potter: Magic Awakened Yesports Asia Cup Final

The agenda is subject to change without prior notice.
All programme are conducted at GMT + 8