09:00 - 09:30


09:30 - 09:40


09:40 - 09:45

Welcome Remarks

  • Dr George Lam,
    Chairman, Cyberport
09:45 - 09:50

Opening Remarks

  • Mr Alfred Sit Wing-hang, JP,
    Secretary for Innovation and Technology, Hong Kong Special Administrative Region

Winning Digital Strategies for Future Entertainment

10:00 - 10:20

Keynote - How to Win the Future of Digital Entertainment?


Everything about the entertainment industry is changing, as audiences flock to content that blurs the lines between film, television, music, and gaming, and artists and platforms shift the business model from purchase to subscriptions. In this keynote, we’ll discuss shifts in the industry, and how to succeed in the community-driven future of entertainment.

  • Mr Adam Simon,
    US Head of Innovation, UM; Senior Vice President Strategy, IPG Media Lab
10:20 - 10:40

Keynote - Channel without Limit: The Changing Landscape of Entertainment Distribution


The world-wide COVID pandemic has hastened the emerging appetite for consuming content via the streaming platforms. Max Howard will discuss this seismic change and what it means for the future of cinema. Can traditional distribution and the streaming platforms co-exist and if so, how?

  • Dr Max Howard,
    Former Animation Producer & Studio Executive, Walt Disney, Warner Bros. Feature Animation & DreamWorks; Visiting Professor, Academy of Film, Hong Kong Baptist University
10:40 - 11:00

Streaming without Limit: Enabling Content Creation and Streamers

  • Mr Carlos Alimurung,
    CEO, ONE Esports
  • Ms Michelle Zhao,
    Director, Global Gaming for GCR, Meta
11:00 - 11:20

Experience without Limit: Next-generation of Virtual Production for Films and Videos


Can we finish an MV or even Movie shooting all in one in-door location by using virtual set technology? The pros and cons as well as the future in shooting on virtual sets? We had invited Mr Cesar Caceres (Technical Head of APAC at disguise) to try to find out an answer!

  • Mr Eddy Wong,
    Founder & CEO, ICE Production Limited
  • Mr Cesar Caceres,
    Technical Head of APAC, disguise
11:20 - 11:30

Show Match - Speed without Limit: FIA Motorsports HK Representative vs Olympic Virtual Series HK Representative
(By Hong Kong Automobile Association)

11:30 - 12:00

Sporting without Limit: Digitalisation of Spectacular Sports – A Turnkey Solution for Fan Engagement

12:00 - 12:20

Audio without Limit: The Integration of Game and Music

  • Ms Becky Yeung,
    Regional Head of Brand Partnerships, Warner Music Asia

Winning Digital Strategies for Mainland Market

12:20 - 12:40

Culture without Limit: Redefinition between Esports and City Dynamics

  • Mr Ben Zhao,
    General Manager, NetEase Esports
12:40 - 13:00

Talent without Limit: Nurturing Digital Creators for the Metaverse


Metaverse is a very hot topic these days. Even Facebook just translated its name into "Meta". Why does this concept matter to non-technical parents? How could parents get involved into the discussion and educate their children on this fast-unfolding trend? What are the ready tools which can be more easily deployed by parents in this metaverse journey?

  • Mr John Huen,
    CEO, Koding Kingdom (HK) Ltd
  • Mr Senlin Feng,
    CEO, Taozicoding
13:00 - 14:00

Lunch Break

Global Scaling of Hong Kong Digital Entertainment

14:00 - 14:20

Keynote - Purpose without Limit: Construction of Open Metaverses Essential for Web 3.0 Development


Metaverses are gaining significant mainstream attention these days, but there are drastic philosophical differences in their constructions. Animoca will share why it’s purpose of facilitating open metaverses is an important one not only for the company but for the healthy development of Web 3.0.

  • Mr Evan Auyang,
    Group President, Animoca Brands
14:20 - 14:40

Keynote - Gaming without Limit: Building a Metaverse for Gamers

  • Mr Hendrick Sin, MH,
    Co-Founder & Vice Chairman, CMGE Technology Group Limited
14:40 - 15:10

Talent without Limit: Building a Globally Thriving Entertainment Business Model


With the rapid evolving hype on metaverse, how could the "in real life (IRL)" entertainment business models adapt into this new platform to engage into even more extensive reach? How can NFT, which is currently considered as the "bridge" between IRL and virtual reality play the essential part in this whole process? How can a normal consumer participate and entrepreneurs seize the opportunity of their lifetime? Panelists will share their experiences and business models for an intense discussion with the audience.

Programme Partner

  • Mr Timothy Shen,
    Founder & Investor, Yesports Media Limited
  • Mr Hanjin Tan,
    Co-Founder, Naffiti
15:10 - 15:50

Nordic Hour - Fun without Limit: Spreading the Happiness of Nordic to the Rest of the World through Digital Entertainment

Programme Partner

  • Mrs Binh Johansson,
    Community Director, Nordic Innovation House Hong Kong
  • Mr Peter Lübeck,
    CEO, Game Habitat
  • Ms Suvi Latva,
    Chief Business Advisor, Neogames Finland
15:50 - 16:00

Scaling Hong Kong DE Companies to Nordics: Hong Kong Delegates Ceremony

16:00 - 18:45
Main Stage
16:00 - 16:30

FIFA Show Match

Tech Track
16:00 - 16:45

Speed without Limit: Fast and Furious Flying Excitement

Programme Partner


Two megatrends - Drones & E-sport are making Drone Racing a global hybrid sport. The Sky is Our Stadium!

  • Mr Andy Chau,
    Chairman, Hong Kong Drone Sports Association
Speaker (Session 1)
  • Mr Bruno Delor,
    Drone Sport Subcommittee Chairman, World Air Sports Federation (Fédération Aéronautique Internationale - FAI)
  • Dr Michael Kostka,
    CEO, Drone Champions AG (DCL)
Speaker (Session 2)
  • Mr Eric Li-Koo,
    Technical Standards Director, British Drone Racing Association (BDRA)
  • Mr James Kang,
    Chairman, Korea Drone Racing Association
16:45 - 17:00

Reality without Limit: Embracing Extended Reality

17:00 - 17:15

Production without Limit: How AI Scripting will Change the Entertainment Production

  • Mr Kelvin Choy,
    Business Development Manager, mm2
17:15 – 17:30

Speed without Limit: From 5G to 6G

17:30 – 17:45

Engagement without Limit: Technology Solutions for the Sports and Entertainment Sector

17:45 – 18:15

Distribution without Limit: Technologies Empowering and Optimising Game Sales and Distribution Worldwide

  • Mr Jingbo Chen,
    Head, Xsolla Greater China
18:15 – 18:30

Sporting without Limit: Insights of Cycling Esports

  • Mr Nicholas Aaron Khoo,
    Co-Founder, SCOGA
18:30 – 18:45

Audio without Limit: Secret of Game Music Production for Indie and AAA Studios

  • Mr Collin Chu,
    Game Composer, Spike and Crowd Studios
Venturer Track
16:00 - 16:45

Marketers without Limit - How to Connect Brands with Audiences in Metaverse

Programme Partner

  • Mr Ben Chien,
    Managing Director, AnyMind
  • Mr Kevin Lee,
    Founder & CEO, Redspots Creative (Hong Kong) Co. Ltd.
  • Mr Roger Li,
    Senior Director of Ad Creative, Yahoo Creative Studios, Yahoo
  • Mr Steve Ip,
    CEO, Conductive Research
16:45 - 17:15

Branding without Limit: Talon – Brand Partnership with PSG on League of Legends

17:15 - 17:45

Growth without Limit: A Sharing Session by "Hong Kong Game Enhancement and Promotion Scheme (GEPS)" Awardees

Programme Partner:

  • Mr Billy Hui,
    CEO, Trefle & Co. Limited
  • Mr Hank Choi,
    Co-Founder, Minidragon Limited
  • Mr Janus Wong,
    CEO, Genuine Studio Ltd
17:45 – 18:00

Creation without Limit: Digital Arts for the Metaverse

  • Mr Vincent Yeung,
    Founder & Artist, Avatarisms
18:00 – 18:15

Gaming without Limit: Blocking Gaming 101

  • Mr Simon Wong,
    Vice-Chairman, Hong Kong Game Industry Association (GIA); Board Member, Hong Kong Digital Entertainment Association (HKDEA)
18:15 – 18:30

Protection without Limit: Microinsurance for Digital Assets

  • Ms Kelly Lui,
    Head of Operations HK, YAS Microinsurance
09:00 - 09:30


09:30 - 18:00
Main Stage
09:30 - 12:30

APRU Esports MetaGame Conference 2021

12:30 - 13:00


13:00 - 18:00

Esports Corporate Challenge Finals – FIFA & Wild Rift

Talent Track
12:00 - 12:45

Breaking the Limits for Women in Games


Women in Games Asia brings three leaders from Hong Kong, Singapore, and Shanghai together to rally for one cause: to advocate for women who empower the game industry and inspire the future generation to join them to broaden the horizon of gaming. A panel moderated by Dan Sun, Rebecca Chen, Kathy Wen & Kah Hui Teo will share their observations on how women empower the industry with their distinguished strengths; how leaders, game studios, and education sectors can join forces to make our industry more inclusive for all.

Programme Partner

  • Ms Dan Sun,
    Senior People Program Manager, Riot Games
  • Ms Kah Hui Teo,
    Global Localization Manager, Keywords Studios
  • Ms Kathy Wen,
    Director, People & Operations, Riot Games
  • Ms Rebecca Chan,
    General Manager, Visual Concepts China
12:45 - 13:15

Changing the Narrative: The Future of Esports


In an industry that is constantly growing, further action must be taken in ensuring the industry develops into a sustainable, diverse, and inclusive space. The Women in Esports initiative discusses what part we all have to play now in order to shape the esports space for the future.

Programme Partner
Women in Esports

  • Dr Maria Stukoff,
    Director, Maker Space, University of Salford
  • Ms Alice Leaman,
    Head of Operations, British Esports Association
  • Mrs Shoubna Naika-Taylor,
    Curriculum Lead & Esports Manager for Coventry Crosshairs, Coventry College
  • Ms Sue Lavasani,
    PPC Specialist, Corsair
13:15 - 13:30

Development without Limit: Insights from the Survey Report on the Development of Esports in Hong Kong


The survey report on the development of Esports in Hong Kong aims to show the public’s and adolescents’ attitudes towards the development and participation of Esports. The report indicates that parents showed significant influences on adolescents’ Esports engagement, and so, how can parents get involved in their children’s Esports world positively?

  • Dr Claudia Wong,
    Post-doctoral Research Fellow, Hong Kong Baptist University
13:30 - 14:00

Ideation without Limit: Esports Business Case Competition Winners Presentation Session

14:00 - 14:30

Talent without Limit: Unleashing Youth’s Potentials


Youths are the future of our society. How can both education providers and businesses unleash the young generations' potential and allowing their great ideas to contribute to the development of our future, riding on the wave of metaverse and NFT?

Programme Partner

14:30 - 14:45

Change without Limit: Grooming Youth through Esports

Programme Partner


Sharing on how Esports training could carry out positive changes to young people. Youth experienced developmental growth by participating in Esports.

  • Ms Ching Yi Wong,
    Social Work Supervisor, Cyber Youth Support Team, Caritas Infinity Teens
  • Mr Ka Hei Wong,
    Caritas' Youth Representative
14:45 - 15:15

Streaming and Content Creation in Esports Academy

15:15 - 15:45

Education without Limit: Gamification is the Magic Key of STEM Education

Programme Partner


This talk will explore on the recent interest of artificial intelligence (AI) education using online gaming platform, such as Roblox, and discuss how children can unleash their collaborative problem-solving skills by interacting with others on such virtual learning space.

  • Mr John Huen,
    CEO, Koding Kingdom (HK) Ltd
  • Dr Gary Wong,
    Assistant Professor, Faculty of Education, The University of Hong Kong; Director, Centre for Information Technology in Education
15:45 - 16:15

How Art Tech Can Facilitate STEM Education?

16:15 - 16:45

BTEC Qualifications in Esports

Programme Partners

  • Mr Tom Dore,
    Head of Education, British Esports Association
  • Ms Annabel Lawday,
    International Portfolio Manager, Pearson
  • Mr Gary Tibbett,
    Education Manager, British Esports Association
16:45 - 17:15

How to Develop a Successful Esports Program?


Kalam will provide an in-depth case study of his journey in esports over the last three years; this will provide delegates with a first-hand experience of how to set up and run a successful esports education programme, esports academy and multi-purpose esports facility.

  • Mr Kalam Neale,
    Curriculum Lead, Barnsley College; Director of Education, Strategic Esports Group
17:15 - 17:30

Safeguarding Young People and Solutions to the Issues


An understanding of online safety and safeguarding is critical for anyone working with esports and education. We must do all we can to ensure our young people are safe when they are competing online. This session will explore our responsibilities in this area. It will also highlight potential issues and give practical solutions to help address them.

  • Mr Tom Dore,
    Head of Education, British Esports Association
17:30 – 18:00

Creativity without Limit: A Teaser Workshop on Roblox Game Development

Main Stage
09:00 - 12:30

Elderly Esports Experience Day (By Hong Kong Innovative Technology Development Association (HKITDA) & Rotary Club of Smart Hong Kong (RCSHK))

12:30 - 13:30
Main Stage

FIFA Tournament by Government Information Technology Professionals Association (GITPA) & Electrical and Mechanical Services Department (EMSD) Staff Club

14:30 - 18:00
Main Stage

Harry Potter: Magic Awakened Yesports Asia Cup Final

The agenda is subject to change without prior notice.
All programme are conducted at GMT + 8